005: Marketing to your list–Hal Sweasey explains how he went from stringing tennis racquets to doing 65 Million dollars in sales

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Hosted by
Toby Salgado

In this episode Hal Sweasy tells us how he went from stringing tennis racquets to doing 140 transactions and 65 Million dollars in sales.

Hal explains how he keeps in touch and market to his list using new media.  Hal develops his customers using a video blog and that high touch method has increased his business year over year.Following up in this manner has allowed Hal to take a year off and travel the world and not only keep his business alive but, to thrive!

Hal tells us that even a mere three years ago he couldn’t envision the life and success he has today.  He gives us insights on why its so important to keep a good reputation and to treat everyone like a VIP.  I was amazed at his humility.

Some of Hal’s quotes:

“People underestimate what they can do in the short term and overestimate what they can do in the long term”

“Carve out the life you want”

Book Recommendation:

Ultimate Sales Machine by Chet Holmes

I really hope you enjoy this episode