Going from 25 deals to 100 with smart marketing targeting sellers. We talk about how he deploys his marketing dollars for maximum impact and how he has built a diversified company built to monetize every lead he captures.
We discuss why you need to have a diversified business to monetize every lead that comes across your desk—by building a full stack business you can serve you client in house with everything from retails sales to property management decreasing your cost per lead. Todays guest owns 9 different companies to be properly diversified. We spend a lot of time talking about his software lead gen company.
Scaling up needs systems his quote is “If I have to do something twice I build a system”
We talk about how he uses Facebook ads that convert—we dig into copy, font and button color and sizes.
