10X Rule with Grant Cardone

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Hosted by
Toby Salgado

The 10X Rule says that 1) you should set targets for yourself that are 10X greater than what you believe you can achieve and 2) you should take actions that are 10X greater than what you believe are necessary to achieve your goals. The biggest mistake most people make in life is not setting goals high enough. Taking massive action is the only way to fulfill your true potential.

  • The biggest mistake most people make in life is not setting goals high enough.
  • The 10X Rule is based on understanding the level of effort and the level of thinking required to succeed.
  • Operating at activity levels far beyond the normal is 10X action and execution. It will take you far.
  • Set targets that are 10X the goals you would ever dream of.
  • Your thoughts and actions are the reason you are where you are right now.
  • In order to go farther than you ever thought possible you must both think and act at levels 10X beyond the norm.
  • Why keep working once you have achieved a certain financial level of success? Because you can be happy while accomplishing things, not while resting and doing nothing. If you loved your wife and kids yesterday, should you just stop at that? Or should you build upon it? Same way with your work and legacy.
  • Limiting the amount of success you desire is a violation of the 10X Rule.
  • The 10X Rule: You must set targets for yourself that are 10X more than what you think you want and then take 10X the action you think is required to get there.
  • Common mistake 1: setting your sights too low.
  • Common mistake 2: underestimating how much action is required.
  • Common mistake 3: spending too much time competing and not enough time dominating their sector.
  • Common mistake 4: underestimating the amount of adversity they will have to overcome.
  • Any goal you set is going to be difficult to achieve, so why not set them higher from the beginning?
  • Most people feel like they are working – rather than chasing passion – because the payoff isn’t large enough.
  • You will either work to accomplish your goals and dreams or you’ll be used to accomplish someone else’s goals and dreams.
  • Never reduce a target. Do not explain away failure. Always increase your actions.
  • Nobody wins when you diminish the importance of success.
  • People will say, “success isn’t everything.” No shit. Of course success isn’t everything. But it is important. And diminishing that importance with saying like “success isn’t everything” gives you an excuse to limit your vision of success for yourself and the actions you take.
  • It is your duty to be successful. Do not view success as an option.
  • Being dependent on only one person or one solution for success is your fault. Winners bring in success from many different avenues.